⬧  Strategically planned, executed, and optimized paid media campaigns across Meta, TikTok, Pinterest, and Google platforms, consistently driving increased ROAS and new customer acquisition.

⬧  Oversaw campaign pacing, targeting refinements, and reporting to ensure campaigns met and exceeded performance benchmarks.

⬧   Compiled, analyzed, and interpreted data from multiple sources including Google Analytics, Meta Ads Manager, and Google Ads to develop actionable insights and recommendations for campaign optimization.

⬧  Created and presented comprehensive marketing performance reports to key stakeholders, highlighting trends, areas for growth, and strategic opportunities

⬧  Managed and allocated omnichannel marketing budgets across paid social, display, and video, optimizing spend to maximize campaign efficiency and exceed KPIs.

⬧ Conducted regular budget reconciliations and forecasting to ensure alignment with financial goals and strategic priorities.

⬧  Served as the primary day-to-day contact for external ad agencies and internal teams, ensuring seamless campaign development and execution.

⬧ Managed creative timelines, deliverable reviews, and feedback loops to keep projects on track and within scope.

⬧ Coordinated cross-functional meetings and status updates to maintain clear communication across departments.

⬧  Led influencer marketing initiatives from briefing to execution, partnering with talent and agencies to maximize brand awareness and campaign reach.

⬧  Oversaw influencer content development and approvals, ensuring brand alignment and timely delivery of campaign assets.

⬧  Managed influencer contracts, budgets, and reporting to measure performance and ROI.

⬧  Developed strategic creative briefs and guided the development of digital content initiatives across search, social, display, and video channels for three unique brands.

⬧ Partnered closely with internal creative and external production teams to optimize assets for platform best practices and audience engagement.